ANTIHERO TROLLS SKATEBOARDING BY BREAKING THE BRAND INTO FIVE DIVISIONS
Antihero has always been known for genius marketing. Its latest ploy may be its best yet. It will certainly go down in history as one of the best trolls to happen in skateboarding. In what seems to be a response to the steady introduction of new brands, Antihero has broken the company down into five divisions reflecting the personalities of the riders. Fans of the 1-8 are bewildered to say the least. While it’s unclear how long this will last, Frank Gerwer has already been killing it with his Grimple Stix division that includes Peter Hewitt and possibly Jerry Hsu. Have a look at some Instagram highlights from the past 24 hours below. We’re assuming there will be much more from Grimple, Jalopi, Dawg Shit, Yogrt, and Flying Rat to come.