DAEWON'S FIRST SIGNATURE ADIDAS
adidas Skateboarding has revealed Daewon Song's first signature colorway its adi-ease model. Song has designed blue and red outsoles to represent his Korean heritage and the colors of the Korean flag.
“These colors mean a lot to me. Blue represents the ocean—we can drown in this crazy world we live in and get lost out here; and red represents ‘heart’! My love for skateboarding saved my life and has kept me smiling and motivated,” said Song about his new colorway. “The colors are a reminder to always stay positive and never give up on our dreams! My name on an adidas shoe is a dream come true.”
With a low profile and black leather upper, the adi-ease x Daewon Song is constructed with the brand’s signature ADITUFF™ in the toe area for abrasion resistance. The molded PU sockliner adds comfort and light cushioning and a grippy vulcanized outsole offers up precision grip and board-feel. Additional customization includes Song’s name in Korean embroidered on the tongue along with contrasting red and blue insoles and lace tips.
The adi-ease x Daewon Song is now available at specialty adidas retailers in the U.S. The adi-ease x Daewon Song retails for $65.
Stay tuned in the coming weeks for more news from adidas Skateboarding and Daewon Song!