The Almost family celebrated their 10-year anniversary at The Berrics in style. There was the announcement that Youness is officially Pro, a DJ, a specially-made "Almost" obstacle (mad portable, yo), pizza, and lots of inventive skating. But it was the dozens of original Almost boards on display, with graphic series spanning the history of the team, that really drove the point home: Their mix of creativity and bold images are the perfect representation of a brand that consistently follows it own path.
We've gotten thousands and thousands of submissions these past couple weeks, and even more kids have tried to enter BATB7 through the Nike SB App. Unfortunately, there were only 16 available slots. It's never easy making the call over who makes the cut, especially when all of you out there who participated are so amazingly talented. We've seen flatground tricks we can't pronounce, flip tricks we didn't know existed, and people from countries we've never heard of. It's shown us how much skateboarding has progressed in these past few years, and how good you guys are. You're certainly not average! Thank you for making BATB7 Pros Vs. Joes happen. After all, it doesn't exist without you.
Rodney Mullen has seen it all. Besides inventing the entire platform of street skating as we know it, he's lived through and witnessed every iteration thereof—from his days as a freestyle champ in the '80s to modern day technical wizardry. And while he knows how to manipulate a plank of wood better than any other living being on the planet, he's also got the uncanny ability to articulate what it means to be a skateboarder better than anyone else. We sat him down for a quick chat, and got his take on the essence of skateboarding. Rodney, we love you. You truly are something special. Congratulations on 10 years of Almost!
Chris goes super low-tech in the streets of Silicon Valley, making the most of a budget skateboard from 1985. Hey, whatever works.
A strong relationship is based on mutual respect and admiration. And when a team is built on that type of foundation, you can expect many years of exciting collaborations. This is the story of Almost, a skateboard company founded by Daewon Song and Rodney Mullen. Throughout team changes, and loss, the Almost team completely supported each other and just got stronger. Almost's 10-year anniversary video by Socrates Leal is an inspiring look at what skaters can accomplish when we stick together.