DIAKKA WATCHES RELAUNCH — With First Ambassador Na-Kel Smith
Diakka Watches has just relaunched with this video introducing its first rider, Na-Kel Smith. Diakka’s original incarnation was in 1998 and its featured riders included Chad Muska, Clyde Singleton, Rune Glifberg, Mark Appleyard, and Arto Saari. The company’s relaunch, with Na-Kel in Los Angeles, was also shot by Arto.
Diakka’s concepts are created in California and supervised by Swiss designers. Check out this video with Na-Kel to get an idea of how he got involved with the company.
