The lifespan of a generation is about the only circle we can't dodge or modify. Just like you and I, generations are subject to death. This death, this aging and dying, allows a culture to evolve. Younger generations replace older ones in each phase of life, creating something new, altering the course of its culture, mood and behavior. Each phase of life has its own unique location in the history of skateboarding. What it looked like in the 90s is not what it looks like now, and every week the generation on its way out is being reminded of that. How things once were, they no longer are. And although the new draws upon the old for inspiration so as to create something they feel is better and more reflective of themselves and their experiences, they do not dwell in or care about the same things the old do at this phase in their life. Scathing criticism about the changing of generations by the one being replaced only comes off as being, well, old. There is a new layering of generational personas up and down the skateboarding age ladder. It can be hated. It can be resisted. It can be ignored by those of you who choose to ignore it, but it cannot be stopped, that is for certain. This is what WATCH THIS is all about. The proliferation of change and acceptance that something new is more than just on the horizon. Submit your videos to firstname.lastname@example.org - sb
JEFF HAMMERTON HAS MORE HAMMERS THAN A HOME DEPOT
The crazy combo he submitted for Chris Cole's Never Been Done contest had you wondering if he was a secret character from THPS. But the trick that got him 2nd place is just the tip of the iceberg. Jeff Hammerton... more like Jeff tons-a-hammers.
THIS IS WHAT HAPPENS WHEN YOU CHECK YOUR BOARD AT THE AIRPORT
Ever wonder why your luggage always goes missing or your board ends up broken when you check it in at the airport? It's not because some TSA kook is focusing your shit. This is what really happens to your gear when you check it in. Crazy.
VLAD AIN'T NO FAD
Titus is basically the Active Rideshop of Germany. They’re the biggest mail order skate supplier and have 30 brick and mortar retail shops all across the country. They’ve been working on their “Tight Ass” team video for the last 3 years, and at long last, the wait is over — Vladik Scholz came through with the last part. Super stylish and gnarly as all hell, Vlad ain’t no fad. This shit’s the truth.
FLIP FLOPPIN FLIP TRICKS
Shaun Hover sends us clips all the time. This dude stacks footy like no other - even when he's broke off. After breaking his arm, Shaun wore flip flops around town so that he wouldn't be tempted to skate. But apparently that didn't work out so well. This is probably the only time in the history of the world that flip flops have ever looked cool... Moral of the story: no matter how much you shouldn't, you'll always find an excuse to skate.
WE CAN DO THIS!
The "Diva" all-girl skate crew in Brazil got together to show you that no matter how misogynistic, sexist, or close-minded the skate industry (and skaters) can be at times, females have an equal place in skateboarding. This rules.
SKATEBOARDING IS HAPPINESS
Holy fucking bigflip! Gabriel Fortunato's been featured in Watch This! before, and I guarantee this won't be his last time in it either. This little dude from Sao Paulo, Brazil visited LA and NYC and stacked enough footage for a full part called "Skateboarding is happiness."
THE HATEFUL EIGHT
...because why wouldn't you want to watch the trailer for the new Quentin Tarantino movie???? Yup.
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