By Oliver Pelling

Emerica Europe teamed up with Blueprint last week to release a highly anticipated welcome video for one of the UK’s finest up-and-comers, Tom Knox.

Born and bred in London, England, Knox grew up skating the capital’s rough and ready streets and he’s stoked to have made it onto Emerica’s Euro-squad.

“I was really happy when I got the call from the team manager,” said the 20-year-old, who’s been skating for about nine years and has been repping Blueprint for the last two.

“All my friends and family are happy for me as I just get to do what I love every day, which is very rarely the case,” he added.

The video itself features the rugged city of London heavily, with Knox battling the dreary weather and raggedy landings and run-ups that are an occupational hazard for UK skateboarders, though he insists neither got the best of him.

“Obviously we had to deal with the English winter which can be shit,” he said. “But that just makes it better when you get a good day. You end up being more motivated.

“I was filming with a very good friend of mine (Jake Harris) who I've known for a while,” he continued. “He understands what I like to skate and I understand what he likes to film so it works out well.”

Knox was also satisfied with the response his welcome section, that was edited by long-time skate contributor Dan Magee, received from the skate community.

“You never really know what people will think but most of the response was positive,” he said. “Lots of people were stoked on the spots in London which was cool.”

The young Londoner also completely supports the Emerica core-skate ethos, citing them as “a company by skateboarders, for skateboarders” that have been consistent since the beginning and always maintained their “raw” outlook on skateboarding.

Knox joins Pontus Alv, Helder Lima, Eniz Fazliov, Rob Maatman, Vladik Scholz, Henrique Goncalves, Antonio Aiello and Thomas Nielsen on the EUmerican squad, and is looking forward to his future on the team.

“[I just want to] keep on skating and figure out a good project to work on,” he said.

Oliver Pelling is a freelance journalist and writer from the UK who writes for skate mags and a few other non-skate publications and websites. Learn more about Oliver on his website and follow him on twitter.