TODD FRANCIS EXPLAINS ANTI HERO’S FASCINATION WITH PIGEONS

 

 

Anti Hero is synonymous with the pigeon. It was the original logo for the brand before they moved on to the eagle. And it has been used in various graphics and series throughout the company’s history. But why pigeons? Anti Hero artist Todd Francis explains the meaning behind it at the 2:20 mark of his new interview with VHS Mag that was done in conjunction with the opening of the HUF Harajuku location.

When Julian stranger and Sean Young ask me to do a pigeon for the logo for Anti Hero it was because Union Square was filled with these really greasy pigeons. And they wanted that to be emblematic of Anti Hero and the skaters. This unloved, disgusting, kind of gritty life form that nobody wants to have around. It’s funny and rough at the same time.

Watch the entire interview above.