adidas Skateboarding reimagines the all-new Campus ADV. The Campus ADV is the next evolution for the popular street classic that originally debuted as a basketball shoe in the ’80s. Keeping to its timeless design, the updated Campus ADV receives a technical edge that blends its signature aesthetic with skate performance. Since the original Campus introduction, the shoe has been adopted by skateboarding which inspired and informed the latest redesign of the silhouette.
“adidas is the footwear brand that skateboarders choose to wear in the early ’90s when they turned away from everything that had been previously offered to them,” says Marc Johnson. “I wore the Campus shoe during that crucial period of time when skateboarding was evolving and progressing faster than any one of us could keep up with. The Campus was an incredible shoe during an integral part of my own skateboarding. The Campus ADV has a timeless design, it’s more comfortable than most skate shoes, and it works for skateboarding. It’s the shoe I’ve been waiting for.”
Blondey McCoy, in the updated adidas Campus.
The Campus ADV features a classic suede upper, tactile rubber cupsole with exposed ‘Bounce’ midsole for impact absorption and balanced flexibility, while a ‘Geoflex’ herringbone tread offers superior grip. For increased durability, the Campus ADV is constructed with double layered suede in high-abrasion zones and cold-pressed eyestays. A Geofit no-slip tongue construction and molded EVA lining provide exceptional form-fitting comfort to ensure uncompromised board feel.
The Campus ADV is available at specialty retailers worldwide and the adidas Skateboarding website beginning October 6th. The Campus ADV will retail for $80 USD.