Adidas & Mark Suciu Partner With Publisher ‘Paradigm’ For Eco-Friendly Collection
Adidas and NYC-based publishing company Paradigm teamed up with founder Theo Constantinou for the premiere of Spread Light, Leave No Trace, a mini-doc featuring Mark Suciu, and announced the adidas Skateboarding by Paradigm footwear and apparel capsule. The collection utilizes the brand’s eco-tech Primegreen, a series of high-performance recycled materials, and Primeblue, made in part with Parley Ocean Plastic.
“I’m proud to have taken an active part in the Paradigm collaboration,” Suciu says. “The future of humankind and the welfare of our planet is imperative to me, as we all play a vital role in protecting it for future generations. My hope is that through this partnership we can further unify the skate community in making a positive and lasting difference.”
The paradigm capsule will be available In the U.S., Europe, Japan, Canada, and China, exclusively for 24 hours in the via the adidas Confirmed app, and will remain available on Confirmed and also be found on the adidas Flagship app, www.adidas.com/skateboarding, and at select specialty skate retailers beginning December 18.
Check out some of our projects with the brand over the past few years, below: