After a lot of speculation in the skate community, Palace confirmed that a new Adidas Palace Puig shoe will be released on Friday. May 22. And, as has been Palace‘s tradition for years, the brand dropped a tongue-in-cheek, tech-heavy commercial for the collab. The release highlights the past two decades of Lucas Puig‘s innovative and stylish body of work—a career that shows no signs of slowing down—and the video has a retrospective feel. According to Palace, the Adidas Palace Puig will offer “maximum Frenchness.” C’est magnifique!
Watch some of our work with Puig over the years, below, and check out our selection of Adidas in The Canteen: