ADIDAS PAYS TRIBUTE TO NEW YORK CITY LANDMARK 'MAX FISH'

adidas Skateboarding is celebrating 30 years of New York City’s LES mainstay and skateboarding cultural institution, Max Fish. As a brand that has continuously supported the venue and the creators within, the two have come together to design a special footwear collection set to release on Friday.

The collaborative Max Fish Campus ADV will arrive in a premium navy suede upper, emblazoned with the venue name atop of a screen printed red polka dot—a design aesthetic that pays homage to The Fish’s famed blue and red polka dot interior. The style will release in an extremely limited run and will be sold exclusively through select national skateboard retailers and Max Fish.

“We are happy to kick off our first 30-year anniversary partnership with adidas Skateboarding,” Marc Razo, co-owner of Max Fish said. “The brand’s commitment to the community mirrors our own. It’s been such a fun project to work on and we are thankful to everyone who made this dream a reality.”

The partnership with adidas Skateboarding marks the first of four special projects that Max Fish will reveal with additional brands this year, honoring the bar’s three-decade residency in the Lower East Side.

The Max Fish Campus ADV will be available on July 12th.