Arbor Collective has been reforesting Koa forests in Hawaii since day one. So, it was perfectly fitting to invite Arbor Pro Athletes Greyson Fletcher, Bryan Iguchi, and Marie-France Roy out to the Hamakua Coast of the Big Island to experience the brand’s most recent reforestation efforts first-hand.
The brand has always considered the planet in the production of its products. From the start, Arbor committed to donating a portion of every sale to environmental conservation with efforts involving the protection and restoration of forests—putting roots in the ground, so to speak. Focusing on the Koa forests of Hawaii is the best way to give back to the people and places at the roots of the surf, skate, snow experience. Today, Arbor is the only brand in action sports restoring forests, rather than just planting trees.
Partnering with the Hawaiian Legacy Reforestation Initiative, Arbor’s Returning Roots Program has helped contribute to planting over 500,000 trees. Partnering with projects like HRLI enable Arbor to help educate and empower their customers to make a direct impact with their purchase.
In the above video, Fletcher shares his thoughts about giving back, and gets rad on the Big Island. Watch the edit, filmed by Lucey and edited by Nate Shute, above!
Learn more about the Greyson Fletcher Pro Series here.
Fletcher has worked on projects with The Berrics since 2014, when he participated in our first In Transition contest. He’s always been a favorite of ours—check out some of his videos, below: