Austyn Gillette was recently interviewed by Habitat legends Silas Baxter-Neal and Joe Castrucci over at Free magazine to get a little background on his big move to Globe, and how he was chosen to lead a revamp of the brand’s skateboarding program. As it turns out, the opportunity didn’t just fall in his lap: Gillette did his research and pitched some ideas. Baxter-Neal digs deep into that story, and Gillette sheds some light on how the partnership came to be, below:
“I made a presentation for them to show how [Globe Skateboarding] could be restructured and rebranded, put together a new website and instagram design, new shoe designs. We knew all of this would take a while, but they said yes to pretty much all of it.”
The interview is packed with a bunch of interesting tidbits of how competition in the skate shoe market has evolved—according to Gillette—and how his own experience working with creatives at Former is influencing Globe’s latest direction. It’s always super interesting to learn about how famous, accomplished skaters visualize the future of the industry. Gillette has always had a unique vision and it’s exciting to see what he’ll come up with in the long term. Read this engaging interview at the Free site here.
Check out some of the work Gillette has done with us over the years, below: