Santa Cruz has an impressive new generation of riders, and they all have fascinating backstories. In “True Grit,” the brand gives you some insight into Blake Johnson‘s world. The Venice, California native talks about his childhood, how he got into skateboarding, and how the rise of “Silicon Beach” has threatened countless locals’ ability to reside in the city they call home. (As he says: “Gentrification happened… you know how that shit goes.”) Johnson is the past, present, and future of Venice.
We’ve had the pleasure of working with Johnson for the past five years on a bunch of projects; take a look at some of his Berrics videos below. And if you’re really looking for gritty true grit, check out our selection of Mob Grip (and Santa Cruz) products in The Canteen.