General Ops

CADILLAC X LIFERS: THE SEASONS COLLECTION — “Water”

The Seasons Collection: WATER is the final leg of the year long journey between Cadillac and The LIFERS Project. Along the Northeast, photographer Matt Alberts documents the east coast surf scene, highlighting LIFERS and the passionate lives they have dedicated to the sport they love.

Check out past episodes here.

Brands

Cadillac

People

Matt Alberts

CHRIS RAY RECAPTURES — Josh Matthews

Chris Ray Recaptures his classic clips of Josh Matthews.

Dec 17, 2015 0 Comments

General Ops

ELEMENT – CLIPPINGS NO. 005 — Greyson at the Hook

Greyson Fletcher’s first pro ad for Element had more than a few people talkin’. The style, the spot, the photo – it was the perfect combination of epicness. Hear from the man him...

Dec 16, 2015 0 Comments

General Ops

HIP CHECK — Greyson Fletcher

Greyson will fuck up any quarterpipe or hip you put in front of him.

Dec 16, 2015 0 Comments

Run & Gun 2015 Run Gun 2015

BEHIND THE RUN — Paul Rodriguez

With $25,000 on the line and only 24 hours to get a 60-second run, the pressure of Run & Gun is unreal. We never said it was gonna be easy. This is Behind The Run with Paul Rodriguez.

Dec 16, 2015 0 Comments

General Ops

TRAVELOGUE — DC Shoes – De La Calle/Da Rua Tour – Part 2

With only a few weeks ’til the deadline for De la Calle/Da Rua, the DC squad barged Brazil for one last filming trip. This is the closest you’ll get to knowing what it’s like rid...

Dec 15, 2015 0 Comments