General Ops

CHRIS COLE A-PRO-CIATION DAY

We remember the first time Chris Cole skated the OG Berrics, 11 years ago, as if it was yesterday. Eager, enthusiastic, and incredibly consistent, he managed to crank out the clips with ease; it really says something that he’s kept up this workaholic pace for over a decade.

Leading up to Cole’s epic Battle Commander in 2009, we dedicated the week to him—this was the first time that The Berrics locked down that much bandwidth for one skater. It was our way of communicating that simply seeing Cole skate in person was a momentous occasion, he demands your full attention. His accomplishments in skateboarding are staggering; his contributions under our roof are simply unparalleled. (Did we mention that he is also the Battle At The Berrics 2 champion? Even when it’s just flatground he shines.)

We invited Cole to sign a few of his Plan B decks, and these will be available in The Canteen at 5pm PST. Check out a small representation of his deep Berrics history, from his BATB win to his current status as the grand poo-bah of Battle Royales, below:

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