DC Shoes introduces the E. TRIBEKA with this new campaign featuring Cyril Jackson and Joshua Vides. The shoe takes design cues from a runner and looks to be the evolution of DC’s classics like the Lynx and Kalis. The “Yours For the Taking” campaign asserts that, like most things in this world, a shoe is just a shoe until you apply it to something. And what you do with it is completely up to you.
Cyril Jackson needs no introduction. From his skating, to cooking, to making music, we know what Cyril Killa is all about. Joshua Vides is a Southern California-based artist that’s known for his style of adding unique black and white accents to objects. He shows off how he can give new life to something through his art in DC’s short profile on him.
Have a look at the above and below videos for the visuals highlighting DC’s latest offering. The E. TRIBEKA is available now for $95.00 USD via the DC website.