General Ops

DIAKKA WATCHES RELAUNCH — With First Ambassador Na-Kel Smith

Diakka Watches has just relaunched with this video introducing its first rider, Na-Kel Smith. Diakka’s original incarnation was in 1998 and its featured riders included Chad Muska, Clyde Singleton, Rune Glifberg, Mark Appleyard, and Arto Saari. The company’s relaunch, with Na-Kel in Los Angeles, was also shot by Arto. 

Diakka’s concepts are created in California and supervised by Swiss designers. Check out this video with Na-Kel to get an idea of how he got involved with the company.

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