General Ops

DIEGO NAJERA — PRIMITIVE PRO MODEL

DIEGO NAJERA -- PRIMITIVE PRO MODEL

Primitive welcomes Diego Najera to the pro ranks with his very first board and it’s now available in the Canteen! 

Brands
Primitive

Battle At The Berrics 12

The Best of BATB 12
Battle At The Berrics 12

The Best of BATB 12

BATB 12: A Different Perspective
Battle At The Berrics 12

BATB 12: A Different Perspective

BATB 12 Yoonivision: Finals Night
Yoonivision Battle At The Berrics 12

BATB 12 Yoonivision: Finals Night

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THE MAN WITH NO STANCE

Stances… who needs ‘em? No man should be defined by his stance, and Leandre Sanders proves that in the long run it doesn’t even matter which way you’re facing: whether you stand...
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Double Tapped

DOUBLE TAPPED — February 3, 2017

So many clips are lost forever in the black hole of Instagram’s infinite scroll. “Liked” once and forgotten. Double Tapped is our way of slowing down the ever-growing feed, allow...
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Skateboarding 

LIGHT.SOUND.BRAIN PART 1: LIGHT — Inside the Mind of Evan Smith

Skateboarding breeds creativity on many levels. Light.Sound.Brain is new three-part series from Evan Smith and DC Shoes that explores what drives Evan’s creativity. From traveling to new places to...
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Product 

SPITFIRE SPRING ’17 DROP 1 — Online Now

Spitfire just released its first catalog for Spring ’17. It’s highlighted by new wheels from Evan Smith, Bobby Worrest, and Julien Stranger. There’s also a feature on the new 80HD Pushing for Pink...
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General Ops

ADRIEN BULARD RAW — From Jart’s “The Project”

Check out the raw footage from Adrien Bulard’s part in Jart’s “The Project” that we aired in April 2016.  Watch Adrien’s part here!
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Skateboarding 

AIDAN CAMPBELL | INSPIRED BY… — The Search Is Rewarding

Skateboarders are always searching for new terrain. When you come across something that you’ve never touched, it can be just as rewarding as landing a trick. Aidan Campbell recognizes this and cit...
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Headcount

HEADCOUNT — 02.02.2017

Every week your favorite skateboarders enter our park to learn new tricks and partake in impromptu battles. We don’t want you to miss any morsels of this delicious footage. “Headcount&...
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