Nike SB featured Canada’s wildly influential store Dime for their latest ‘:58 With…’ series today, and it’s an eye-opening mini-peek into a cultural movement that has pretty much taken over the world in a relatively short time (established in 2005). Based in Montreal, mere “metres”—that’s local unit of measurement—from the legendary Peace Park, Dime takes the dangerously high PSI of the skate industry’s tires and lets the air out, little by little, through a never-ending series of hilarious and unique videos. And the fact that the brand’s forward-thinking apparel lines are consistently sold out further reinforces that everyone wants a piece of Dime right now.
Visit Dime at:
3632 St Laurent Blvd, Montréal, Quebec, H2X 2V4
Check out some of Nike SB’s past projects with us below: