Element has done something really interesting with its latest video series. In ‘Ruff Gripz,’ the team riders took a trip to Portugal where there are abundant street spots to skate and abundant rock walls… to climb? Apparently skating and rock climbing have a lot in common because we couldn’t take our eyes off of this engaging first episode featuring the hand-eye coordination of Mdars Apse, Jaakko Ojanen, and more! Watch the boys get all sedimental, above, and don’t take it for granite. Rock and roll, dudes!
The Berrics was founded in 2007 and Element was one of a few brands that became a major part of our growth: whether it was a fun, water-soaked co-production with Phil Zwijsen; an unforgettable summer camp experience; or even just Barley serving drinks in the parking lot for Battle At The Berrics. Check out a few of our most recent projects with Element, below, and visit The Canteen to shop our selection of Element products.