EMERICA LV REYNOLDS RESERVE — Inspired by Minimalism

Emerica just unveiled Andrew Reynolds’s latest shoe. The LV Reynolds Reserve is inspired by Andrew’s minimalistic lifestyle and the pursuit of passion over material possessions. The LV Reserve is a stripped-down version of Andrew’s classic shoe alluding to the idea that less is more. 

To introduce this new release, Emerica debuted a new clip today in which the Boss talks about how skateboarding is meditative in that it allows him to turn his brain off, not think about the future or past, and exist in the present. 

This therapeutic aspect of skateboarding is why so many people find it addictive. Andrew sums it up perfectly in this new commercial.

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