General Ops

THE BERRICS BOX — #001

This is the Berrics Box #001. There are fewer of these boxes than there are pennies in a dollar. Because the road can be rough and travel can be long and tiring we’ve put some valuable things inside this box to help make those miles slide by just a little bit easier. This box is not for sale. It is but just an ounce of our appreciation to the top 30 Canteen customers for their loyalty and those others who have either helped, supported, inspired or influenced us to do what we do and head to where we are going. If you did not receive one of these boxes we hope that some day you do. If you did, well, then we look forward to working with you again.

fondly,

The Berrics

AMBIDEXTROUS — Sewa Kroetkov

Left foot. Right foot. Nollie. Fakie. Switch. Regular… it makes no difference for Sewa Kroetkov. He’ll get you coming and going. Filmed entirely on GoPro’s HERO5 camera.

Oct 24, 2016 0 Comments

How I Got Sponsored

How I Got Sponsored — Tony Hawk

Tony Hawk, Mike Smith, Christian Hosoi, and Mark “Gator” Rogowski. AKA the Dogtown team circa 1980. Find out how the Birdman got hooked up with this legendary lineup in “How I Go...

Oct 24, 2016 0 Comments

Yoonivision

YOONIVISION — DVS – UNITED NATIONS

Things change in life… it’s life’s way of keeping things interesting. If we were to see the same thing over and over again, it eventually becomes stagnant. In DVS’s case, change...

Oct 24, 2016 0 Comments

United Nations

UNITED NATIONS — DVS

The purpose of the United Nations is to develop friendly relations between The Berrics and skateboard companies based on respect for the principle of equal rights and self determination of our fel...

Oct 22, 2016 0 Comments

General Ops

DVS: COLIN KENNEDY x BUCKY FUKUMOTO — The Mock Commercials

One weekend in Fall 2010, Colin Kennedy and Bucky Fukumoto shot a series of mock commercials for DVS. The product in each ad was a bizarro reinterpretation of how serious some aspects of skateboar...

Oct 21, 2016 0 Comments

In The Loupe

IN THE LOUPE — Dave Swift On Heath Kirchart

Photographers and jewelers typically use loupes to get a better look at the extremely fine details. In our “In The Loupe” series, photographers share the fine details about their jewels with us. T...

Oct 21, 2016 0 Comments

Double Tapped

DOUBLE TAPPED — October 21, 2016

So many clips are lost forever in the black hole of Instagram’s infinite scroll. “Liked” once and forgotten. But Double Tapped is our way of slowing down the ever-growing feed, a...

Oct 21, 2016 0 Comments

THE BERRICS BOX — #001