While skateboarding has slowly elevated to mainstream popularity over the years, there is still a niche segment of our culture that remains mysterious to the masses. Josh Stewart’s Theories of Atlantis embodies this to a tee. From the brands he carries to his approach to filmmaking, Josh’s aesthetic is deeply rooted in skateboarding’s hidden underbelly. He sheds some light on what he does, and how he goes about doing it, in this new profile video from Rolling Stone—arguably one of the most famous publications of all time. Click play above to check out what might be the greatest piece of crossover journalism involving skateboarding that we’ve seen this year.