General Ops

Madrid Skateboards: 45 Years Of Innovation

Madrid Skateboards founder Jerry Madrid got his start by shaping surfboards in the 1960s, and by January 6, 1976 he had established one of the industry’s most progressive and influential companies. Now, in its 45th year, Madrid is continuing the time-honored tradition of hand-crafting every step of the board production process—with consistently outstanding results. In our profile, Madrid team riders (past and present) share their thoughts about the brand’s history and how its authentic roots and cherry-picked collaborations have contributed to Madrid’s longevity. Viva Madrid!

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