What: This event is the third of five MTN DEW “Unlock the Spot” skateboarding events happening in the MTN DEW skate team’s hometowns across the country to celebrate the MTN DEW “Skateboarding is Unstoppable” nationwide campaign. The Albuquerque “Unlock the Spot” event will take place at Civic Plaza. The event will feature an open skate jam and photo ops with professional Olympic skateboarder, Mariah Duran, and influential skate content creator, Lamont Holt. MTN DEW product samples and giveaways will also be available for participants and consumers who attend. Additionally, MTN DEW and Mariah Duran will be giving back to the skateboarding community with a donation to Skate Like a Girl to provide the opportunity for one skateboarder from the Southwest to attend WOF, an event with a lot of meaning for Mariah.
Mariah Duran, MTN DEW professional skateboarder
Hometown: Albuquerque, NM
Lamont Holt, LA skateboarder and social content creator
Hometown: Inglewood, CA | TikTok: @lamont_holt
When: Sunday, July 17, 2022, 11am – 3pm
Free and open to the public.
Where: 1 Civic Plaza, Albuquerque, NM 87102
Event Details: On Go Skate Day, MTN DEW launched a new summer skateboarding campaign, “Skateboarding Is Unstoppable.” The campaign celebrates and amplifies how far skateboarding has progressed and rolls out ahead of the upcoming Dew Tour at Lauridsen Skatepark in Des Moines, Iowa, July 29 – 30.
As part of the campaign, professional street skater Mariah Duran is returning to her hometown in New Mexico on July 17 to unlock the otherwise off-limits Civic Plaza for local skateboarding enthusiasts. “I love skateboarding, and I’m excited to be a part of Skateboarding is Unstoppable with MTN DEW,” says Duran. “Skating has taught me so much about embracing challenges, and just having gratitude for the journey and lessons. I’ll never stop learning new tricks and filming in the streets with my friends. It truly brings me joy, and I can’t wait to unlock an off-limits area in Albuquerque to skate with my childhood friends and the ever-growing skate community at home.”
The rest of the MTN DEW pro skate team, including Sean Malto, Theotis Beasley, and Chris Colbourn, are unlocking spots throughout July in each athlete’s hometown to celebrate Skateboarding is Unstoppable. Each event will give local skaters an opportunity to ride otherwise off-limits skate spots across the country. The grassroots tour will end after the conclusion of the Summer Dew Tour with the entire team in Des Moines, Iowa at Lauridsen Skatepark on July 31.
For more information, head to www.DewTour.com and follow @dewtour and #SkateboardingisUnstoppable.