New Balance Numeric have carved out a niche for being one of the most reliably technical shoes—and team riders—in skateboarding. And with the addition of Tiago Lemos last year, the brand pretty much sealed the deal: Giving this hard-charging Brazilian a shoe would be a no-brainer. This morning, NB# uploaded their debut commercial for Lemos’s signature cupsole, the 1010, an advanced 4-digit shoe built for beastly pop (and baggy style). Watch his clips in the 1010 above!
NB# have been Berrics partners since the brand’s inception in 2013. Check out some of our extensive work with the brand, including PJ Ladd’s “Footnotes,” below: