The Next New Wave is about the future of skateboarding and who is responsible for taking us there. Brands have and always will be a driving force in what’s to come for skateboarding, and while it’s true new brands can sometimes make things a bit messy, if we as skateboarders back companies like WKND, we’re headed to a future worth skating for. WKND is built from skateboarders who draw inspiration from a time when skateboarding had a lot more humor and in many ways a lot more fun. Let’s give credit where credit is due, WKND produces some of the funniest videos and creative marketing we’ve seen in a long time. That being said, even though their videos make us laugh, their skating is all business. In fact, as a business WKND involves each of their riders on the ground floor with everything from design to shipping out boxes. The Next New Wave needs hands-on skateboarders to help guide the Trajectory of future brands to a place built from the pure enjoyments of riding a skateboard, but also from skateboarders willing to have a greater role in their representing companies. That’s how you create a family inside of the skateboarding industry, and that’s precisely why WKND is a must-have for The Next New Wave. So without further ado, it’s safe to say we’re all looking forward to the WKND.