NIKE SB’S DIAMOND DUNK-UMENTARY
In 1998, Diamond Supply Co. was born as a skate hardware line, and it would become one of the most revered streetwear brands over the next 20 years.
Led by founder Nick Tershay, Diamond has stretched into multiple subcultures over its two-decade history. In 2005, the brand’s take on the Nike SB Dunk Low, known as the “Diamond Dunk,” was an incredible success. Now, the brand celebrates its 20th anniversary with three new iterations of the famed sneaker. SNKRS and Nike SB look back at 2005’s Diamond Dunk seminal launch and how it shaped sneaker cultures for years to come in this mini-doc.