HEAR THE FASCINATING STORY OF NIKE SB’S JANOSKI SHOE IN ‘FOR DAILY USE’
The story of Stefan Janoski‘s Nike SB pro shoe is kind of incredible. The company had no faith in Janoski’s design instincts, resulting in countless arguments and (allegedly) thrown shoe samples. James Arizumi and the designers caught the brunt of Janoski’s self-described temper tantrums, but in the long run the process paid off handsomely: There have been over 1,500+ different iterations of the ubiquitous shoe produced to date.
“For Daily Use,” a mini-doc about the shoe’s history, covers all this and more in commemoration of the 10th anniversary of the shoe’s launch. A couple of take aways from this video… Janoski (the man) is strong-willed and decisive; he stood up to a mega-corporation even though it meant that he could possibly lose the opportunity of a lifetime. And by presenting “nothing but the truth,” Nike SB is admitting that it was out of its depth in this particular area. (The company purposely placed light orders to minimize deadstock, which caused a massive backorder.) It looks like they’re both having the last laugh now.
