General Ops

NOW PLAYING — TV On The Radio – Lazzeray

I got a call from Tunde, the lead singer of TV On The Radio, and he asked me to direct a music video for the band. I had never directed a video before, so it was a bit of a scary feat. I knew the only way I could pull it off was to have help from some of the best in the business, so I called Greg Hunt and Chris Murphy, knowing that we could make this happen if they were on board. Tunde had the idea of a band playing around skateboarding, and Greg, Chris, and I brainstormed and came up with the idea of it being a skater, alone at a skatepark, imagining the best session ever. I knew I needed the best skaters to show up, and thankfully, they showed up and we were able to capture great skating for the video. The video was made on a very tight budget and just people believing in me to make this happen. I am forever in debt to all those people. Hope you enjoy. —Atiba Jefferson

Featuring: Cash Mathieu, Eric Koston, Guy Mariano, Chris Cole, Trevor Colden, Sean Malto, Garrett Hill, Greyson Fletcher, Andrew Reynolds, Terry Kennedy, Vincent Alvarez, Taylor Jett, Lance Mountain, Christian Hosoi, and Curren Caples. Thanks: Sol Republic, *Pizzanista, and everyone involved. Buy TV On The Radio’s new album, Seeds, now. *

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