Did Nyjah Huston Just Drop a Teaser For His New Brand?


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USA Skateboarding’s Nyjah Huston left his longtime sponsor Element (like, 19 years long) back in January and there has been an insane amount of speculation about where he would end up. The 26-year-old is at the top of his game and the one to beat at the Olympics, and—with an extensive portfolio of successful partnerships and accolades—he’s already one of the biggest brand names in skateboarding’s history. So… will he just start his own board brand? Last night on Instagram, Huston gave us an inkling of a new project in the works; it was very cryptic, though, with only a few photos and the caption “It’s coming *secret emoji*” for context. Take a look for yourself, above, and you tell us: What, in the name of ‘Jah, is coming?!?!

Huston has been working with The Berrics for years (we remember when he cut his dreads like it was yesterday), with a tally of over 100 video projects on the site. He’s easily the most consistently prolific pro—check out a small representation of his deep Berrics history below:

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