As a businessman, Paul Rodriguez is at the top of the skate industry. We’ve watched him come up over the past 25 years and it’s gratifying to see him grow into his head-honcho role—one that keeps him super busy. And, even after a devastating knee injury that kept him rehabbing for well over a year, he managed to stack clips from Primitive’s recent full-length Define. ‘Route One’ talks to P-Rod about sponsoring Dylan Jaeb, the making of ‘Define,’ and the forecast for skate media, in its recent interview at the U.K. stop of the full-length’s premiere tour. Check it out, above!