Paul Rodriguez and Spanish Mike trade lives in Primitive’s new Reserve commercial. P-Rod and Mike are like a real life buddy comedy. Watching these two in action is as good as any film that’s been produced in the genre. Mike is the bumbling sidekick to Paul’s prototypical hero. This theme is at the center of Primitive’s latest release that examines what would happen if the two somehow magically traded lives. The result is as funny as you’d expect. And these guys deliver performances that are so believable it’s possible they could have careers in Hollywood if they weren’t working in skateboarding. Have a look for yourself above. You can sign up for Primitive’s monthly subscription box that includes a deck, t-shirt, wheels, griptape, and wax for $75.00 USD via primitivereserve.com.