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Powell-Peralta knew that it had a marketing conondrum on its hands when the company debuted the premium Flight decks. It can be a tough sell for your average skateboarder: an $80 skate deck… that’s just for the deck. When most decks cost the consumer about $50, and many shoppers will opt for the least expensive option, how do you justify the additional cost?
The company is wisely addressing that question with its lastest video—a testimonial from all the team riders who ride, and swear by, the Flight decks. Unsurprisingly, durability and reliability factor into it. But if you listen closely, you will notice another subtle reason behind the riders’ allegiance: when those Flight decks pop, that shit sounds really crispy.
Learn why Charlie Blair, Brad McClain, Andy Anderson, Vincent Luevanos, and the rest of the team choose Flight in the new video, above.