‘NEVER’ IS THE FULL-LENGTH PRIMITIVE VIDEO THAT YOU’VE BEEN WAITING FOR

Last night, Primitive quietly dropped Never with virtually zero promotion during the run-up to its release. In fact, Heath Brinkley denied that the brand would ever make a full-length during his appearance on The Nine Club back in April. But clocking in at 30 minutes puts Never in that category none-the-less. It features clips from the entire crew minus the freshly departed Shane O’Neill—the Primitive camp was full of surprises last week, right? While the video feels a bit more like a mixtape than a studio album, it’s a playlist that you’ll likely have on repeat all summer long. The skating and production value are what we’ve come to expect from everything Paul Rodriguez has attached himself to over the years. Have a look at Primitive’s latest offering above.