Primitive Debuts New Balance ‘Global Friends’ Collaboration

It turns out that New Balance Numeric‘s Tiago Lemos 1010 release was only the beginning: This morning, Primitive announced the first in a series of shoe collabs with the venerable shoe brand. Utilizing some of their shared international riders, ‘Global Friends’ features Tre Williams, Pedro Biagio, Charlie Munro, Tiago Lemos, and Franky Villani, skating the first shoe of the series, the 212. Watch it above!

NB# have been Berrics partners since the brand’s inception in 2013. Check out some of our extensive work with the brand, including PJ Ladd’s “Footnotes,” below:

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