Primitive released Encore, the brand’s second full-length video, last November and quickly became one of the best videos of the rapidly closing decade. And its filming trips are legendary, so last week the brand has launched a new series highlighting the hard work that their riders put in for this outstanding video. The latest episode highlights a Sacramento trip with Carlos Ribeiro, Miles Silvas, and Giovanni Vianna that became a key ingredient in the video. (Ex-Berrics videographer Alan Hannon kills it again!) Stay tuned for the next three videos in the series.
Primitive has one of the most elite teams in history—watch some of their work with us over the past few years, below: