Rob Dyrdek Profiled By Inc. For ‘Behind The Brand’
Rob Dyrdek‘s list of entrepreneurial accomplishments is long—covering everything from a game-changing contest series to toys—and he recently spoke with Inc. magazine to share some of his business insights. Now, Dyrdek (aka Drama’s cousin) has always been one of skateboarding’s most endearing figures (you’ve got to be likable to pull off three top-rated MTV series), but in this chat with Bryan Elliot he goes full capitalist beast mode; he walks you through his career, step-by-step, on his path to becoming a trailblazing mogul. Judging by this quote, it’s obvious that Dyrdek had to fight tooth and nail to realize his visions over the years: “Through blood and sweat, you really see how much you actually have to learn and do to achieve what you set out to do.”
Watch his 40-minute conversation, above, and read a full profile of the man behind Street League and Fantasy Factory (our nemesis back in the day—see below) at the Inc. site.
Dyrdek is a true idea man, but at least one idea caused a bit of controversy in the six-block radius east of Skid Row in Downtown Los Angeles back in the day. When Fantasy Factory aired on MTV in 2009, Dyrdek’s Alien Workshop teammate—and Berrics co-founder—Steve Berra pointed out some suspicious similarities to The Berrics, then in our second official year as a revolutionary digital platform. Berra put Dyrdek on blast for this homage in a ‘Text Yo Self’ episode from October 2009. (Dyrdek’s response? Our ledges were made of wood and his are concrete… umm, nice try, dude.) Revisit that alleyway confrontation, along with Dyrdek’s BATB 1 battle versus our other co-founder Eric Koston, below: