Santa Cruz has been in business for 45 years. That’s 1 V and 1 L or 4 Xes and 1 V (when in Rome). You gotta expect that this company knows how to pick its riders at this point in the game. As a contrast to the brand’s age, Santa Cruz has decided to highlight its newest jacks in Til The End—Dig The New Breed.
The video features shining dots Jake Wooten, Justin Sommer, Maurio McCoy, and Henry Gartland, and some super excellent Blake Johnson clips. If you’re interested in the history of Santa Cruz, you should check out our 5-part EST series we did on the brand for its 40th anniversary.