General Ops


Skateboarding has always been a living, breathing, changing thing. Every generation, building on what came before, has always created anew. Something for themselves that won’t completely own skateboarding, but will certainly occupy it for awhile. It’s always worked this way. Generation previous was generation now was generation next was generation no one. The impossible became the normal. The loser became the winner. The hated became the loved. The small became the large. Cycle of life. SOVRN is on our list of those new brands we think just may inherit the kingdom. Limited edition boards with limited edition art made for the limited edition generation who don’t want to ride, wear or do the same thing everyone else is.

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