In recent years, skateboarding has been appropriated by the fashion world on numerous occasions. The latest being the debut of Steve Aoki’s Dim Mak Collection at New York Fashion Week Men’s in January. What makes Dim Mak Collection’s launch unique is that instead of hiring traditional models, Aoki used actual skateboarders in his show and built a ramp instead of a runway.
The result resembles a skate jam more than a fashion show—complete with a punk performance. And to top that all off, Aoki hired RB Umali to film the event and edit the recap video. There have been many questionable uses of skateboarding in fashion. It’s nice to see someone taking an authentic approach.
Watch RB’s recap video from the event above.