If there’s anyone who’s an expert on corporate sponsorship, it’s Tony Hawk. As skateboarding’s beloved poster child since the ’80s, Hawk has starred in many movies and TV shows, put out the most successful skate video games of all time, and brought more public awareness to skateboarding than any other person who’s touched a board. He’s endorsed McDonalds, Club Med, Bagel Bites, Sony, Kohls, and numerous other mega companies. Needless to say, besides pioneering a million other things in skateboarding, Hawk can also be credited for bridging the gap between skating and the mainstream. And while there’s a constant desire to “keep it core” in our culture, the Birdman breaks down the concept of “selling out” and how corporations and skateboarders can co-exist in this exclusive Berrics video from 2015.
Hawk’s Battle Commander premieres Saturday!