General Ops

15: TEXT YO’SELF LIZARD KING — Top 50 Countdown

This first "Text Yo’Self Beefo Yo Wreck Yo’Self"—real title—gets the 15th spot solely for the image of Lizard King holding a T-Mobile Sidekick (the official phone of teenage Paris Hilton and Nicole Richie). It’s priceless. We have since moved on to smartphones and we’ve renamed the series “Gram Yo Selfie,” but we still long for the simple life.

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Lizard King

16: ONE DAY IN SKATEBOARDING — Top 50 Countdown

On the 7th anniversary of The Berrics, we coordinated with dozens of photographers and videographers around the world to create a sort of time capsule. The resulting video edits, and print article...

Dec 17, 2017 0 Comments

General Ops

17: GO ALL DAY – CHAZ ORTIZ — Top 50 Countdown

Colin Kennedy’s “Go All Day” featured Chaz Ortiz in a masterpiece of choreography that helped to set The Berrics apart in terms of creativity. If the history of The Berrics were...

Dec 17, 2017 0 Comments

General Ops

18: P-ROD VS. RIBEIRO – THE LONGEST BATTLE EVER — Top 50 Countdown

P-Rod and Carlos Ribeiro’s unsanctioned battle was the longest in our history.

Dec 17, 2017 0 Comments

General Ops

19: RUN & GUN 2013 – FELIPE GUSTAVO — Top 50 Countdown

It’s been a minute since we first started the Run & Gun competition. Our first winner—chosen by audience vote—was Felipe Gustavo, with a 60-second run that covered all the bases.

Dec 17, 2017 0 Comments

General Ops

20: KOSTON’S OFF THE GRID — Top 50 Countdown

The concept of Off The Grid—skating every square inch of a neighborhood—is fundamental to skateboarding. Koston was the first subject, and while he wasn’t exactly dropped in an unfamiliar te...

Dec 17, 2017 0 Comments

General Ops

21: RUSSELL HOUGHTEN’S REDIRECT — Top 50 Countdown

RED Digital Cinema partnered with us to do the REDirect series, a showcase for ten skate filmmakers to translate their visions to ultra-HD. We supplied RED equipment and held training workshops fo...

Dec 16, 2017 0 Comments

General Ops

22: THE WAY UP – PAUL RODRIGUEZ — Top 50 Countdown

We conceptualized this documentary short for Target. (Wait! Where are you going?!)… 2013’s “The Way Up” tells the story of P-Rod’s rise, in his own words, with a surprising...

Dec 16, 2017 0 Comments

15: TEXT YO’SELF LIZARD KING — Top 50 Countdown

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Up Next

16: ONE DAY IN SKATEBOARDING — Top 50 Countdown

17: GO ALL DAY – CHAZ ORTIZ — Top 50 Countdown

18: P-ROD VS. RIBEIRO – THE LONGEST BATTLE EVER — Top 50 Countdown

19: RUN & GUN 2013 – FELIPE GUSTAVO — Top 50 Countdown

20: KOSTON’S OFF THE GRID — Top 50 Countdown

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16: ONE DAY IN SKATEBOARDING — Top 50 Countdown

17: GO ALL DAY – CHAZ ORTIZ — Top 50 Countdown

18: P-ROD VS. RIBEIRO – THE LONGEST BATTLE EVER — Top 50 Countdown

19: RUN & GUN 2013 – FELIPE GUSTAVO — Top 50 Countdown

20: KOSTON’S OFF THE GRID — Top 50 Countdown

21: RUSSELL HOUGHTEN’S REDIRECT — Top 50 Countdown

22: THE WAY UP – PAUL RODRIGUEZ — Top 50 Countdown