Toyota, the makers of fine automobiles, have added six sports to their quiver of 2020 Olympics sponsorships. Among the additions is skateboarding, as reported by the Shop Eat Surf blog. Between the winter and summer games, Toyota now has 16 partnerships with National Governing Bodies.
“Toyota believes in the power of skateboarding, from the grassroots to the Olympic level,” USA Skateboarding CEO Josh Friedberg said. “Their commitment to support skateboarding from the ground up, and their willingness to tell the story of skateboarding’s journey to the Olympics, makes them an ideal partner of USA Skateboarding.”