In order for skateboarding to succeed far into the future, The Next New Wave needs brands capable of supporting the growing horizon of skateboarding. Thanks to the vision of Chris Collins and Walk...
Skateboarders tend to believe skateboarding has to be a certain way, but in FACT it doesn’t and never has. Instead, what skateboarding needs is to get back to a place where what we create is...
Everyone playing a role in The Next New Wave has a story, whether it’s a brand, a skateboarder or both, because The Next New Wave isn’t made in a factory or in a boardroom of executives, but...
In the past half-decade skateboarding has undergone an immense transformation, ushering us into what will become the future of skateboarding. The Next New Wave will be fueled by those individuals...
With over 100 years of technology and culture in shoe manufacturing, New Balance Numeric is driven to create the best skate shoes possible. From team to product, get to know the story behind Bosto...
In the early 90’s a dozen companies, armed with very little money, a lot of hard work and a refusal to fail, rose from the ashes of the recession to become the established brands you know to...
In the early 90’s a dozen companies, armed with very little money, a lot of hard work and a refusal to fail, rose from the ashes of the recession to become the established brands you know to...