Vans has partnered with team rider Cher Strauberry for its ‘Customade’ collection, showcasing her own footwear designs from the brand’s custom website tool. The shoes highlight her zine, Diddley Squat, and her punk rock influences, and are the latest chapter in a career that has seen this LGBTQ+ skater’s star rise exponentially over the past couple of years. If you don’t know Cher Strauberry by now, you don’t know diddley squat.
To commemorate ‘Customade by Cher Strauberry,’ Vans has donated $20,000 on her behalf to the Lyon-Martin Health Services in San Francisco, CA. (The clinic provides primary medical care, sexual and reproductive health care, and mental health services for women, gender non-conforming people, and transgender people of all gender identities and sexual orientations.)
Check out Cher Strauberry’s ‘Customade by’ designs, and use the tool yourself, at the Vans site.
…And buy your Vans gear in The Canteen here.
Five years ago we produced the Vans documentary to end all Vans documentaries with our 5-part EST series. Watch it below!