Vans’ Kingswell Foot The Bill custom slip-on.
As an answer to the economic hardships experienced by small businesses forced to close as an answer to this health crisis, Vans has launched the ‘Foot The Bill’ initiative to support 80 small, independent businesses. Skateshops, specialty shops, restaurants, music venues, and community-driven spaces each have custom-made designs available for purchase on Vans Customs with net proceeds going directly to them.
We hope to rally together with our consumers to lend a helping hand to those that are in need”
“My father Paul Van Doren always said that we were a people company that made shoes. Now, more than ever, it’s important to support the people that provide spaces for communities around the world to be creative and come together,” Steve Van Doren, son of Vans’ founder and Vans’ Vice President of Events and Promotions, says. “We were once a small business and wouldn’t be where we are today without the support of these partners. We hope to rally together with our consumers to lend a helping hand to those that are in need.”
Vans’ Lotties Foot The Bill custom slip-on.
Each of the 80 businesses are given access to design and upload a pattern that represents their unique personas and choose the Classic Slip-On or Era as their canvas. Fans can support each business by selecting its design for purchase and they can even continue the creativity by customizing it with other color, print, and material combinations. Vans will be producing up to 500 pairs of Custom Vans per business partner. Once they are sold out, they will no longer be available.
Vans “Foot The Bill” initiative launches in the U.S.A. featuring more than 30 skate shops and restaurants with new small businesses from around the world being added daily. The program will expand to include additional independent skate shops, surf shops, restaurants, music venues and community driven spaces over the next month and will be available on Vans.com in Canada, China, France, Germany, Italy, Korea, Spain, the Netherlands, United States and United Kingdom.
In 2015 we produced the Vans documentary to end all Vans documentaries with our 5-part EST series. Watch it below!