By now you should be familiar with Villager Goods. It’s an organic not-from-concentrate coconut water co-owned by some of the best skateboarders in the business. In lieu of an extravagant marketing campaign, Villager decided to take a grass roots approach to introduce California consumers to its product. All of the co-owners hopped in a van and took a trip down the coast visiting skateparks and retail locations while passing out coconut water along the way.
Seeing all of these guys traveling and skating together is just as powerful as Villager’s message.