1999CULT - J. Strickland’s Archives

The best Instagram account that you’ve never heard of.

1999CULT - J. Strickland’s Archives

1999CULT

J. Strickland’s Archives

J. Strickland is one of skateboarding’s unsung heroes. He started out as Birdhouse’s team manager during The End [1998] era and quickly picked up a camera. He then went on to make the Baker Bootleg [1999] video—which spawned Baker skateboards. From there, Strickland became an integral part of the formation of Baker—creating its logo, brand identity, and video style before branching off to do Bootleg. After the later ran its course, J. headed back to the East Coast away from the ups and downs of the skateboard industry.

But this would not be the last that we heard from Strickland. He resurfaced on Instagram at the start of this year with an account called 1999cult. It features clips from his archive of tapes that contain raw and behind-the-scenes footage from the many epic sessions that he’s captured over the years.

The only catch is that the account is private. So if you stumbled across it without knowing what it is, you may have neglected to request a follow. It currently has less than 3,000 people in its viewing audience. This is incredibly low given the regularly-updated content that’s posted there.

We reached out to J. and had him hook us up with a few choice clips to give you a preview of what you’re missing out on. If golden-era footage of Andrew Reynolds, Jim Greco, Mark Appleyard, Ali Boulala, and many more is your thing, then you’ll want to give @1999cult a follow pronto.